Importance of communication in organization
Organizational communication lays the keystone to every organization for upbringing and grooming the environment of that particular organization. It could be categorized in three different categories as follows.
Upward communication :
It is the communication that occurs in an organization from peer to the managerial level and has formal tone included in it. It can be the feedback of the employee towards the manager about some specific report or task.

Downward communication :
The communication that takes place from the upper echelon that is from manager towards its employees and can be in the shape of some orders and instructions that are required to be followed.
Dydic Communication :
More friendly and informal communication that occurs between the peers of same organization. It takes place as exchanging ideas amongst each other being the subordinate of that organization.
Principles of communication :
Communication is based upon following seven principles,
These are known as 7 C’s of communication.
1- Conciseness: It should be notified that the message should be concise in nature so that it will be easy to catch the readers’ attention.
2- Concreteness: Message should be concrete as having all the meanings conveyed in it but should be shorter in length.
3- Clarity: It must give appropriate and explicit meaning that would not diversify and confuse the reader at any instance. By placing prominence and consequences with all the facts and figures.
4- Completeness: Also it is important that the message must have complete meaning that will providing the sufficient information to its reader.
5- Courtesy: Another important feature is that the sender must be emphasizing on the courteous tone and must give some compliments and benefits to its readers.
6- Correctness: The message conveyed must be checked for correctness and should be free from all grammatical errors
7- Consideration: There must be proper consideration in the message and it should emphasize on you attitude rather than ‘I’ and ‘we’ kind of words.
Process and components of communication :
Here are following components on which communication is preceded in any organization.
1. Context : It is the theme that a message must have.
2. Sender : Sender acts as encoder from where the message is sourced.
3. Message : The purpose of context and detail information is provided in this component.
4. Medium : It is the channel from where the message is bypassed and information flows towards receiver.
5. Receiver : It acts as an encoder that understands the message, sent by the sender and where information sinks.
6. Feedback: The final phase where the sender gets its audience and readers response in form of criticism or appreciation.
Also effective communication is based upon the knowledge of the 5 W’s as When, Who, Where, Why, What? which makes it more complete. This is how communication plays its role in any organization through its vital features and grooms the structure within the organization as well as externally enhancing the repute of the whole organization. By just simply improving these components and considering all the necessary elements, the end result can be a successful and a productive organization.
William King is the director of UK Wholesale Suppliers & Drop Shipping Wholesalers Directory, Wholesale Supplies Products & Wholesalers Offers Directory, Dropshippers & Wholesale Dropshipping Products Directory, and UK Wholesalers & UK Wholesale Dropshippers Directory . He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.


Internet Home Business Ideas: Search Engine Optimization
If you have just started an internet home business opportunity with a duplicate (look-a-like) website, then it is the first task to do is search engine optimization (SEO). SEO is what internet home business owners use to get their websites to rank high with the major search engines in order to get traffic from them and boost sales. Because more than 90% of the traffic will come directly from the major search engines Google, Yahoo or MSN search results, effective SEO is of vital importance for every online home business owners.
When an internet user searches information online, the search engines are into providing their users with the most relevant, fresh and up-to-date information to match the search term that was used. The search engines use sophisticated algorithms by which they find quickly relevant websites for certain keyword or -phrase. It is therefore absolutely important to update your website regularly and adding new materials will help you get noticed by the search engines.
There are many SEO techniques, when used effectively that will improve the ranking of your website in the search engines results. These methods are divided into on-page and off-page optimalization.
On-page Optimalization:
- Once you have decided on the keywords or phrases for your website, try to describe the webpage around these keywords that will provide the visitors interesting and well-written information. Ideally, it is best to optimize one web page for two related keywords and two sub-keywords. The more keywords you use in your content, the more likely it is that online visitors will find your site when they do some search with those words. You should spread the keywords strategically through the webpage, but include the most important keyword in the first sentence of the first and the last sentence in the last paragraph and in the headings.
- Another important aspect, which is mostly ignored when you have a duplicate website, is to optimize your web page with the keywords in the meta tags. The meta tags are part of the invisible html source code on your webpage that give information to the search engines, so that they can index your internet home business website properly. The title and the description meta tag will show up in the search engine results, so it is important not to make these tags as 'attractive' as possible, but also descriptive as possible what you internet home business has to offer. In the keywords meta tag, you could include related keywords, but not use the same keyword more than twice, since this will be regarded by the search engines as keyword stuffing and your site could be penalized or banned for this.
- Since it is difficult to put many keywords on one webpage, an easy way to develop much more content on your website is writing articles and post them on a sub-directory for articles. For the search engines, content is king and the best ways to have more keywords or phrases on your site is to have more articles on your site.
Off-page optimalization: These SEO techniques are focused on getting links from other websites back to your site. The most effective methods to get backlinks is to write and publish articles in article directories or e-zines, by including anchor text (clickable text) containing the keywords that link back to your site. Other ways to get links is to submit your site to other directories or reciprocal linking with other related websites. Also posting on newsgroups and forums that allow you to have a signature attached to your posting (with your URL or domain name in it) will help to get links back to your site.
After you have optimized your site using these techniques, it will take some time before your site will show up on the first page of the search engines. But don't forget to update your site frequently by adding more information whether on the webpage itself or adding more articles in the articles directory. By keeping these SEO methods in mind and applying them consistently you will be able to developing your site's popularity and high ranking by the search engines, and boost your sales and increase your internet home business.

Diep Tran is working in the pharmaceutical industry, is Internet marketer, and webmaster of Internet Home Business Opportunities. To Make Money Online, Visit: http://www.internet-wealth.biz.


What are business ethics and what is their importance?
Business ethics are a matter of much debate. Every MBA entrant is taught the meaning of them, and yet many will never follow these guidelines in their real life careers. It has become a vast and complex field, and is the subject of much research. Business ethics encompass a large and significant portion of what it takes to do business today. Under the umbrella of business ethics comes:
• The social responsibility that a business is supposed to have towards the community in general, particularly the one in which it operates or has any interests. An example of this would be the Exxon Mobil oil spill. It is the responsibility of a business to protect the interests of the people, animals and environment where it uses resources. Due to improper handling of the issue, it became a public relations nightmare for the company. Exxon has now been ordered to clean up the area which it should have taken care not to damage in the first place. Indifference to business ethics in this case, caused a negative public image for the company and a huge lawsuit.
• Issues regarding a company’s responsibility towards its shareholders. This is a heavily regulated area but one that requires a lot of government intervention due to certain unethical practices adopted by many companies in the past. The concept of increasing shareholder value is part of the fundamental principles of a company and if business ethics are not brought into play here, the business can collapse due to the pressure exerted by shareholders.
• Inter-company dealings and negotiations. Often rivalries in business can turn ugly due to the amount of money and ego riding on them. Hostile takeovers and business espionage are some of the examples of unethical behavior within the business world. If discovered, these deeds can be punishable by law or simply public opinion. To allow for fair play and keeping the best interests of the consumers in mind, the government regulates a great deal of what goes on in company dealings. Microsoft has been the target of much abuse and outrage due to its allegedly monopolistic techniques of doing business. While this has not sunk the IT giant, many say that it may have long term repercussions. The government has also stepped in to make sure that other businesses and consumers are not harmed.
• Stakeholder protection. Every business has stakeholders other than its owners – the employees, the stockholders and the general public. The business has to ensure that the rights and interests of all of these groups are adequately protected in the course of its operations. The recent outcry about the harassment and bad working conditions of employees in Wal-Mart led to the generation of a lot of negative press about the outsized department store. This gives the competition the lead and rivals take the opportunity to get ahead while the company is busy trying to do some damage control.
• Fundamental business practices of a company. Underhanded dealings, the use of substandard products, spreading misinformation about the product, hiring illegal workers at lower than minimum wage, etc. prove that a business is run in an unethical way and that it is not a high quality work place or service provider. For instance, cigarette companies that spent most of the seventies telling people that it was not unhealthy to smoke, though they knew this to be untrue. In a recent judgment, one such company was forced to pay out $28 billion.

William King is the director of Wholesale UK Dropshipping & Wholesalers Trade Suppliers , Wholesale Dropship & Dropshippers Suppliers Directory , and Pakistan Property & Pakistani Real Estate Portal.. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.